Ehrhardt Koch borrows $5000 from his aunt and starts up his own cap company. E.Koch Cap Co. Joe American left the Miller company at the same tiem and was Ehrhardt’s first employee. Porducttion starts on the 3rd floor of 1830 Genesee Street, on the comer of Bailey in Buffalo. N.Y. The company starts with 14 employees including Ehrhardt’s sister Rose. We now wholesale New Era caps on our site.